Photo courtesy of IIHS

Safety Sells: Market Forces and Regulation
in the Development of Airbags
by Martin Albaum

Safety Sells is a history of airbag regulation with implications for public policy. It is the first book to tell the story of the struggle from the earliest federal legislation for motor vehicles to the latest major standards for advanced airbags. It puts the development of airbag regulations in the context of the scientific, political, economic, and ideological forces that shaped them.

The study proceeds chronologically and is thoroughly documented, drawing on personal interviews with many of the key figures on all sides of the process, on documents in the regulatory dockets, and on the scientific studies of the time. It was written by Martin Albaum with the support of the Insurance Institute for Highway Safety.

To read the book, click on the "Contents" link above and then the listed chapters.

For questions or comments, e-mail the author at